Just last week Canon unveiled the Canon C300 and C300PL cameras. A series of cameras with incredible sensors with wide exposure latitude and incredible low light performance that shoot 1080p video up to 30fps on CF Cards.
A little over an hour later – Red announced the Scarlet camera. An equally compact camera capable of 5K but in effect 4K at 25fps in full RAW mode.
After what had already been a huge news day in the film world - Canon snuck one last announcement in: Their Canon Cinema Concept camera – that shoots 4K.
As I saw the announcements coming out – I felt like I was witnessing a fencing bout between two camera giants. Each trying to steal the other’s thunder with subtle parries and strong reposts.
The truth is: all 3 cameras should be of strong interest to all of us.
I do have the benefit of having shot with all of the cameras mentioned in this post- quite extensively. (Notably the C300, and although I haven’t shot with the RED Scarlet (it isn’t available yet,) RED tells me the image performance (depending on compression settings) will be identical to the RED Epic-M that I own and use regularly.)
First an important rule that I firmly believe in: a two newspaper town (or 3) is much better than a one newspaper town. I can speak from experience following my old newspaper days, that a one newspaper town has the paper’s staff become complacent far too quickly.
Without competition, there is no desire to show the other paper up.
I can also say without hesitation that the Canon C300 has one of the top 6 sensors (and supporting processing hardware/chips) in the world. Many people/bloggers out there are erroneously saying the 5DM KII can do as well- but they haven’t a clue, to put it very bluntly.
I’ve tested both – extensively and side by side. The C300 wins hands down- and that’s in relation to almost all cameras out there today (short of the very high end,) not just the Canon 5DMKII. I look forward to putting some tests out there this week.
The Scarlet was a fantastic announcement as well. It is the "Little sister" to the Epic - as Jim Jannard said.
The big surprise: a Super35mm sensor, and the price tag – under $10,000 for the body. Closer to $13,000 – $17,200 depending on how you accessorize it of course. (I’d have to add their gorgeous EVF to the package myself and then add a few 128GB SSD Cards which will add up quickly beyond the $17,000 price mentioned above depending on how many $1,800 128GB SSD Cards you need. Don’t forget that the C300 shoots on compact cards that you already likely own. Both cameras can thankfully shoot on Canon EF lenses – which will significantly help your pocketbook when compared to cinema PL lenses.) This is an incredible camera to own for almost any filmmaker out there – and future-proof. Not only will you be shooting 4K+ resolutions for tomorrow’s screens – but you will also be able to swap out the sensor with more modern sensors down the line – something that is in line with Jannard’s desire to never let your cameras become obsolete. A small detail that you should pay big attention to.
Then came the announcement of the Canon cinema concept camera. All that’s really been said so far is that it will shoot 4K footage and be optimized with a better codec (Motion JPEG) – though likely not a RAW one (but that still remains to be seen or clarified by anyone.)
So where does that leave us? (The filmmakers that is.)
In short: in a very, very good place!
Competition can only benefit us. We will directly benefit from having Jim Jannard and RED going toe to toe with Canon.
And don’t forget Sony, Panasonic, Arri etc. No one can afford to rest on their laurels in this fight.
Trust me.
I will leave you with a few last thoughts:
I had a fantastic set of conversations with a few key executives at Canon as we celebrated the launch of the C300 and the Premiere of Mobius at Paramount studios.
To their credit – they said, and stood firm that a $20,000 MSRP was warranted, given the quality of the sensor and technology of their camera. On that point I entirely agree- and even respect them for not racing to the bottom if you will (of rates/prices/fees) as is unfortunately so often the case today.
That being said, I am also very well aware of the market today, and of the economy. Apple has proven that they can make a significantly greater amount of money by selling cheaper versions of their Aperture and Final Cut X software on their Apple Store – than they did when they sold them at higher prices. (They’re making a significantly greater amount with volume selling the software at a lower price point relative to the higher priced boxed versions to a smaller group of people that they chose in the past (the lower price- not the box vs download is relevant here.)
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