New Nike Spot w Kobe Bryant, Richard Sherman, Ashton Eaton & more
I’m nursing a badly broken arm back to health so this post will be short and sweet (I’m fine – no worries!)… I just wanted to share a spot for Nike that I directed with Paul Shearer who was the creative director as well. It’s pretty safe to say that we’re pretty proud of what the team pulled off on this one!
This is the first spot I worked on with my new production company Great Guns so I’m super excited to announce that relationship as well! The spot has nearly reached 1 million views in under 24 hours on YouTube alone. (You can also see the spot on Vimeo here – always looks a bit better to me on Vimeo for some reason.)
A few of you may have seen the spot during both the NFL AFC & NFC Championship games this past weekend which was awesome given that one of the spot’s stars Richard Sherman clinched the divisional championship during the final drive of the game! Richard was incredible to work with as were all of the athletes, crew, coaches on the gig! Could’t ask for a more positive and talented group of people to work with!
More to come on this as soon as I can type more…
For more info check this Nike link out. And here’s a special shout out to our talented DP Pete Konczal for doing a beautiful job lensing the spot.
Vince, I noticed this ad during the playoffs, love the shot of the sprinter leaning forward, great work. Was it mostly Phantom or were you shooting with an Epic?
Vincent Laforet Reply:
January 22nd, 2014 at 3:58 pm
Both – but akmost exclusively Phantom in final spot
Laurent B Reply:
January 23rd, 2014 at 4:11 am
Je suis d’accord avec Greg, le plan avec le sprinter qui penche en avant est magnifique.
Beau travail Vincent, Bravo !
VERY good! Who cut it?
Absolutely beautiful….
Very refreshing to watch something new. Profoundly innovative. Fantastic job!
Vincent. Nice commercial. How many fps was it shot at? What lenses did you use shooting from the vehicle?
Vincent Laforet Reply:
February 4th, 2014 at 7:35 pm
500 fps – mostly Optimo zooms
Brilliant shots from the one only vincent laforet.
Vincent,
Fantastic work. Could you elaborate on two things for us: 1) What your DP used to light the exteriors 2) What responsibilities did you share working with Paul Shearer?
Thanks!
Vincent Laforet Reply:
April 27th, 2014 at 1:07 am
Paul and I worked hand in hand. This was his concept and I was brought in because of my expertise w/ complex movement and high speed photography. Pete (DP) used Maxi Brutes and boards/mirrors for the most part (can’t use HDMI for high speed cinematography)
Thanks for the post. I love seeing other creative professionals sharing their perspective.
great work!
Pete Konczal’s one of the most talented DP’s working in promos today. Amazing work.
Very interesting. Thanks for sharing.
Great video.. Nike is always awesome