Will the number “3″ be a significant number?
A week ago – Canon announced a big event that would take place on November 3rd, 2011. They have reportedly invited many of Hollywood’s elite to an event on in Hollywood and are making a quote "Historic Global Annoucement." Canon is not known for hyperbole.
Yesterday - Jim Jannard of RED Announced that the details of the Scarlet camera would be announced on November 3rd, 2011 – on the same day of the Canon announcement. He claimed that:
From REDUSER:
"November 3rd is likely to be the most watched day in Reduser history. It will be well worth it.
Jim ."
Not a small statement either.
Many of you are speculating on the web that the 5D MK THREE is overdue…
Will that be the third "3" in this formula?
(Note: While I read all of the rumors as fervently as any of you do – am contractually bound not to make any comments on them.)
On a personal note: last weekend someone reminded me on a tweet that he was celebrating the 3 year anniversary of the release of Reverie.
So you can bet I’ll definitely be paying attention on November 3rd to these announcements.
Can the timing of Canon and RED’s announcements be pure coincidence? Engadget addresses that question…
Clearly, someone knows something… or are we witnessing a gauntlet being tossed out there? A challenge?
I’d love to speculate out loud – but nothing good ever comes from that. I made a joke a a little over a year ago that "even if I knew that the 5D MKVI would come out in the spring of 2011, I could never confirm or deny the fact."
I was subsequently quoted in dozens of articles across the globe that the "5D MKIII was coming out in the spring of 2011."
We all know that never happened. And as a result of that irresponsible "journalism" I just abide by a policy to to stay quiet and make no comments whatsoever – the old: "I can neither confirm nor deny" routine is the best thing for me to do.
I trust you’ll understand. It’s never a fun thing to be on the receiving end of the calls or e-mails from Canon – especially when you have no idea what the source of the statements are…
I am only posting this because of the coincidental timing of both the Canon and RED announcements. I must admit that took me a bit by surprise. Especially given both Canon and Mr. Jannard’s claims.
Clearly, if you are a camera geek of any kind, you should all mark November 3rd on your calendars.
Whatever Canon is announcing, RED seems pretty convinced they are going to make it look like child’s play. Should be interesting either way.
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The RED announcement date seems to be in response to the Canon announcement date — it’s a direct shot across the [Canon] bow for RED.
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But Red always says “we’re the best” then reneges…
Go Canon!
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Canon 3d maybe?
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4K Canon 5Dmk3 …… just day dreamin.
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I will “mark 3″rd on my calendar.
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So this was a post telling us you can’t post anything. What a waste of time and bandwidth.
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Vincent Laforet Reply:
September 23rd, 2011 at 8:27 am
Last I saw – this wasn’t required reading by your middle school teacher…
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Maybe Canon is buying Red to get into the film business? Certainly couldn’t hurt their notorious manufacturing delays. However, from a market position point of view Red would lose their “indie rebel” status and Canon isn’t exactly known for break through innovation. Cool rumor, but not likely to be true.
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@Vincent Laforet, zing!
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@Vincent Laforet, Ha! Slam. Que the “Yo Momma!” jokes.
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Canon + Red = Cred?
I’m looking forward to the following elision:
Vincent LaForet says:
“…I knew… the… 5D MKIII was coming out… November 3rd…”
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@Vincent Laforet, Kaaa-wham!
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[...] what Vince Lofert said about the canon Nov 3 announcement Many of you are speculating on the web that the 5D MK THREE [...]
oooo yes the canon red mark 1. As long it has full raw support.
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Maybe Canon and Red are joining up as one company and bringing out a new Camera. The ‘REDCAN’ mk1
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because what this business really needs is more new cameras with features that nobody really needs because there doesn’t seem to be a problem with the quality of material coming out of the cameras we already have.
Still, I’ll put my money on Canon, not that ego meister who makes sunglasses for a living.
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good
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All PRO Photo Store in Montreal City have announced a price drop on the 5D MKII ranging from 400-600$.
On the canadian Canon web page, the 5D MKII is now the first feature product to be shown.
They are getting rid of the stocks. MKIII is coming for sure.
It’s only good marketing for RED to push out Scarlet at the same time not to loose sales to Canon since the target costumer is about the same (IMO)…
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I’ll put my money on Canon, not that ego meister who makes sunglasses for a living.
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I’m not a RED fanboy, but I do have to say: the “ego meister who makes sunglasses for a living” knows a thing or two about running a company. Starting RED, whose goal was to develop a digital cinema camera that would appeal to professionals who have been shooting film for decades (many of whom were actively resisting and writing digital off around the time RED was established) was a very aggressive and risky move: at that time they had no prior experience or credibility in making cameras, and digital cinema cameras in general were extremely unpopular and were only being used by a small segment of the market RED aimed to break in to.
Fast forward a few years, and directly or indirectly, they’ve noticeably changed the industry, and their competition has responded by producing similar products. Now we have guys (Jackson, Soderbergh, Deakins, etc) with the resources to shoot with whatever they want choosing to use EPIC’s and Alexa’s. The idea that the private owners of RED would sell the company at this point in time (and to Canon?) is a bit far-fetched. Digital cinema is just starting to boom, and in a really big way. They’ve changed the entire industry, and it’s time for their long awaited return on the investment.
Which brings us to Canon, who isn’t about to sit there and watch this digital cinema wave pass them by. It seems to me that they didn’t quite realize the can of worms they were about to open when they were developing the 5DmkII. There’s little doubt they know now. I’d bet my bottom dollar we won’t see a Mk.III or any still camera on the 3rd, but a dedicated cinema camera comparable to the RED’s. Video-equipped DSLR’s, at least in my opinion, will be looked upon in retrospect as little more than a catalyst for the industry to make make large sensor video cameras. That’s not to say they aren’t great…I love them, but they aren’t the end result as much as they are a transition. Canon can see where digital cinema is going long term, and it’s time for them to enter the market.
Things will be interesting. RED took a big risk by getting in early, but they’ve proved themselves and developed a solid reputation…they definitely won’t make for easy competition, so whatever Canon comes out with, it better be good.
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I’ll comment this again: seems the article was a response to Vincent’s middle school class ‘How to Pump Up Page Views 101.’
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November 3rd, It’s my birthday pal~ mark your calender plssss! :p
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@Michael Blackwood Barnes, that’s my guess too! would only make sense.
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the question that remains is: Dslr or a videocamera? or both?
I m curious….
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what’s the event on the 18th October then? I’m eagerly awaiting the mk3 it has to be soon……. doesn’t it?
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Wow! Man oh man… 5D MkVI??? what happened to the III, IV and V.
)))
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From Film and Digital Times:
“Canon has been teasing us recently with intimations of a major product announcement in Hollywood. The rumor-phone has been ringing and OMG how the tweeterati are txting. Now hear this:
Canon U.S.A., Inc. just announced the opening of the Canon Hollywood Professional Technology and Support Center in the Sunset Gower Studio lot at 6060 Sunset Boulevard in LA. Canon sources say, “the office will serve our film and television production clients and will provide a local site for support, research, service and training in Hollywood’s thriving entertainment industry.”
It doesn’t take a Wall Street analyst to figure out that this looks like a major push by Canon into major motion pictures.”
Full story at: http://www.fdtimes.com/news/canon/canon-in-hollywood/
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