Cool Ad – NIKE “Write The Future”
I’m sure by now many of you have already seen this – but it is still worth mentioning. Nike‘s new ad for their “Fight the Future” campaign in conjunction with the World Cup 2010 is simply stunning. The three minute spot, directed by Oscar nominated director Alejandro González Iñárritu, is a finely crafted piece of visual storytelling – a different league than your typical advertisement. As a commercial director, I can only aspire to get the chance to do something like this someday . Enjoy.
Stunning photography, amazing writing, and pacing as well. Excuse me as I whimper about not being there to shoot from the sidelines in South Africa…
Wouldn’t you love to know the production cost and write up? Crazy money.
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Spencer – I’ve worked on Nike spots many times, I would say this spot is probably at minimum $3 million without post, talent, stock footage costs. I’d imagine they shot some of the players on green screen in and did a lot of compositing
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Fun. What an experience that would be! Sign me up!
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Best TV ad I’ve seen all year – bar none! This is what world cup fever is all about.
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We just LOVE visual presentations that take our breath away and make us go “WOW.” This one was no exception. Unbelievable creativity.
“Bravo – bravo – bravo”
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An amazing piece of work — perfectly edited and I’m thrilled to hear “Hocus Pocus” by Focus rocking in the background. The next challenge is who will use “Inna Godda DaVida” by Iron Butterfly as a 20+ minute soundtrack to their opus! Thanks for pointing this out — well worth three minutes of my time!
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Thanks for this. That does rock.. really well done. It’s a motivator to see stuff this well done.
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Brilliant! Great story.
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Had to watch it two times. Editing was brilliant. Noticed the range of camera angles that gave it edge.
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I’m not worthy!
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Just goes to show what a huge budget can do, nothing really new or any creative breakthrough seen.
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I worked in Delhi with an Indian sound man recently who half jokingly attributed everything that was wrong with his country to cricket. With matches lasting several days, the entire country wasted so much time watching cricket that they didn’t have time to make better lives for themselves.
Football is global. We could trade football for unlimited energy, flying cars, global justice, sustainability, and end to corporate control of our governments, enveloping the planet in gigabit wifi
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Bring it on. I live in Johannesburg and all the teams have started arriving. The whole country has gone soccer crazy.
Brilliant footage and shots.
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Nike always has great ads, but this one takes it to a higher level!
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Thanks for sharing this Vincent. I hadn’t seen the full version. Really cool cinematography! Fun plot and story-line too.
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OMG, I hate football but watched this 5 times in a row, amazing work. Just brilliant.
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Choose your footure ! lol
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Absolutely EPIC commercial! Perhaps I’m a little biased as a soccer fan, but nonetheless, it’s phenomenal even from a cinematic perspective. Great story, hilarious moments with Rooney living in the trailer lining fields.. Awesome actions sequences. Props to Nike for throwing some $$ into Soccer advertising, Heineken is going to need to step it up.
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That video is a-m-a-z-i-n-g!!!
I wish that soccer was filmed the same way and contained that much action throughout the entire game though!
Great find!
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tell us how much it cost you JAGGOTS!!!
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Simply incredible. I love the fast pace, makes me think my cuts are snoozers.
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