I ended the above headline with the word “Print”… but perhaps I should have said “Publishing,” because I don’t think that most of us will care whether or not a magazine feature lives on paper or on a screen a few years from now…

VIV Mag Interactive Feature Spread - iPad Demo from Alexx Henry on Vimeo.

I think that what Alexx Henry did for Viv Mag is absolutely brilliant.   Sure some mags may say this is too big of a production for them to realistically aspire to - but I’ll go ahead and say more power to him to truly pushing the envelope right into the future - and for pulling it off masterfully.

Some magazines editors may think:  ”We can’t possibly afford to do this kind of thing…” or maybe “this is too over the top for us… ”

My answer would be:  producing original content such as this (and fabulous photo essays and stories as well of course)  is the way you will THRIVE!

While a magazine obviously can’t produce this type of work for each article - and while many of us still love to read printed text, or to see wonderful 8 1/2 X 11 photographs - offering different and new content is critical.  Technologies - and the level of talent out there - are begging for it.

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