Workshop – In Depth Still Photography Workflow & an introduction to Video for the Photographer

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QUICK UPDATE:  The Workshop is full at this time.  Please send an e-mail to with “NOTIFY ME” in the subject header – if you’d like to be notified when the DVD/Video/Online release of the workshop video becomes available. 

I’ve been planning a photography workshop for a few months now – and have recently decided to include a section for photographers wishing to make the transition into video as well.   The full-day workshop will be held at the Apple Boston Market Center, in Boston MA on Sunday November 2nd, 2008.  

We will cover Apple’s Aperture software in depth – and I will share with you the workflow that I have adopted for both my commercial photography business – as well as the more deadline-driven editorial photography that I do out in the field.  

Basically, I will show you how I run my business and the tools that I use every day.  

I will show you how I manage my entire photography library within Aperture, as well as other tools from Apple and 3rd party software:  ranging from Apple Remote Desktop, to special features in Leopard (such as Automator) to a number of utilities, plugins (Viveza), and delivery methods (Transmit) that I use on a daily basis not only to produce and prepare my images, but also how I run the business side of things (OmniFocus, Kerio Mail Server.)  In short – I will share most of what I have learned over the past 3 years of running my own business (on the technology side) – after leaving my role as a staff photographer after close to a decade.  This will comprise 2/3 of the day-long workshop.

The last third of the workshop will focus on the transition to video/film.  I will bring the Canon 5D MKII  that I used in the making of “Reverie” along with hardware from RedrockMicro and will discuss my transition into video and some of the initial challenges that I faced.   This will NOT be a Final Cut Studio Tutorial however – we will look at some unique workflows especially adapted to the 5D MKII and output strategies via Compressor that will be relevant to all photographers/filmmakers interested in video/web/DVD delivery of the content they produce.  

We will also be discussing FCP Studio’s Color software – I have had the opportunity to spend some time with an incredibly talented colorist Alex Bickel (who has shown me how to “treat” the moving image – very much in the same way still photographers are used to working on their master prints. You can see some of his work by going to this page and selecting the Euro RSCG Jaguar link.)   We will discuss some of the hardware needs (such as reference monitors and video cards) needed by those who wish to perform professional level color grading – although again: this will not be an in depth color grading workshop by any means.

The idea of the second section (the last 1/3) is to INTRODUCE you to the concepts, tools and challenges of making the transition into video – a primer if you will.  Not an in depth look into any particular software or techniques.


The seating is limited to 30 people and the cost of the workshop is $250.    

Attendees are required to bring an Apple laptop with a copy of Aperture and iLife ’08 if they want to follow along with the tutorial.

Date: Sunday – November 2, 2008
Time: 9:30 a..m. to 4:00 p.m.
Place: Apple Market Center
111 Huntington Ave., 5th
Boston, MA 02119
If you are interested in attending the workshop please do the following:

Send an e-mail to with:

You full name, e-mail (if different than the one your are sending from) and telephone number.  

We will then contact you with further information on the final steps for you to register and payment details.  

Optional: If you would like to include a link or two (no attachments please) to share with us your website/current work – those are of course welcome.  The idea there is simply for me to get a quick snapshot idea of the level of photographer / videographer that will be attending so that I can better fine tune the curriculum to your needs.

For Those of You Who Cannot Attend:

We are looking into ways of recording this workshop – and how we can best broadcast that content to you at a future date.  More to come on that at another time.  If you are interested in being notified of when this becomes available – please send an e-mail to: – with “NOTIFY ME” in the subject line.

Seminar location
The Apple Boston Market Center is conveniently located in Boston’s well know Prudential Center. If you traveling by car, train, plane, or subway the Prudential Center is easy to find with plenty of hotels that are with in walking distance of the Apple Market Center. For people arriving by car, the Center has plenty of parking available.
Registration and Payment
Registration and Payment  will be handled through PayPal. Once your payment have cleared you will receive and email stating that you have successful registered for the class
Class Cancellation 
Policy:  Within 72-hours the class will be non-refundable
Bring your laptop with Aperture installed
For the best experience, It is recommended ( but not required) that participates bring their laptop with a copy of Aperture and iLife ’08 installed. 
Hotel that are with in walking distance from the Apple Boston Market Center

10 Huntington Avenue
Boston, Massachusetts 02116 · United States
Phone (617) 262-9600 · Fax (617) 424-7483

Courtyard Boston Copley Square

88 Exeter Street
Boston, MA 02116
1 617-437-9300

Boston Marriott Copley Place

110 Huntington Avenue
Boston, MA 02116
1 617-236-5800
Colonnade Hotel (best rates)
Online registration:

120 Huntington Avenue · Boston · 02116
Phone (617) 424-7000 · Guest Fax (617) 424-1717

Reservations Fax (617) 425-3222

39 Dalton Street
Boston, Massachusetts 02199 · United States
Phone (617) 236-2000 · Fax (617) 236-1702

You should note that this workshop is not being sponsored by any of the above manufacturers in any way (other than Apple donating the workshop space) so the last thing you should expect is a product pitch – I will be showing you what I use on a daily basis – and discussing each piece of the puzzle in detail – and their strengths and limitations.